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Writer's picturestephaniehayden

Vision Architecture Persona: Us, Ours, Them for Los Angeles Department of Transportation

I did a big Vision Architecture workshop series for the Los Angeles Department of Transportation where we would imagine new ways to address the challenges of pollution, stress, and traffic congestion for 16 Million Angelenos. We brainstormed a series of potential persona covering public sector agencies, customers, and unknown constituents then came up with storyboards, and UX/UI compositions that visually illustrated what future Angeleno lives would be like after a big digital transformation.


I'll link to some of the persona we built out int full color mockups and different permissioned views based on the role the person played within the system.

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