Bio-Rad, Life Science Company, Assesses eCommerce Redesign to Improve Customer Satisfaction

Bio-Rad - Life Science, Research & Clinical Diagnostic Products

Technical Product Manager Bio-Rad.com / eCommerce

Contract - | Hercules, CA | Jul. 2014 – Apr. 2015

Technologies: SAP, Interwoven, Oracle, Atlassian Jira / Confluence, WebTrends   

Led a Voice of the Customer-focused overhaul of Bio-Rad.com to boost customer satisfaction, sales, and repeat retail business. Conducted in-depth analysis of business, content, and technical systems, streamlining shopping cart experiences, mitigating cart drop-offs, and optimizing checkout and payment processes. Leveraged UX personae to tailor personalized shopping experiences, improving sourcing, interest growth, product pitching, sales closing, customer support, and repeat business incentives.