HAYDEN PROFILE

A senior solutions architect with 12 years experience consulting for the world’s largest and most profitable agencies, developing business and technology roadmaps, providing strategy, planning and deployment support, and implementing new technologies and change initiatives. Services include strategy and planning for Service Oriented Architecture environments, portals, Enterprise Content Management, IT and knowledge management governance, business process management, information access and search, user adoption, and education program development.

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EXPERTISE
  • Portals, Enterprise Content Management, Information Access, and Search council
  • Service Oriented Architecture solution planning and roadmap development
  • SOA deployment planning and implementation lifecycle
  • SOA and portal governance education, development, and adoption
  • Vendor review and product selection management
  • Portal lifecycle expert Plumtree, BEA AquaLogic, and Microsoft MOSS
  • Enterprise Content Management strategy & multi-channel delivery design
  • Information taxonomy and knowledge management workshops and system design
  • Business architecture analysis, business process modeling, and process development
  • Instructional course design, interactive training development, and training delivery
  • User experience strategy, remediation design, and proof-of-concept models
  • Request for Proposal requirement gathering and vendor selection
  • Statement of Work contract generation and vendor team management
  • Graphic facilitation workshops, storyboarding, proof-of-concept creation and visualization
  • Technology adoption communications and user adoption programs
  • Business and technical communication design and message delivery
  • Executive workshop facilitation, consensus building, and critical thinking

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SELECTED CLIENTS & WORK EXPERIENCE

Allergan, Amgen, BEA Systems, Boeing, California Public Employees’ Retirement System (CalPERS), Defense Finance Accounting Services (DFAS), Electronic Arts, Exxon Mobil, Genentech, International Olympics Committee, J.D. Edwards, Marvin Windows and Doors, Nestlé, Northrop Grumman, Plumtree Software, Steelcase, Turner Construction, U.S. Navy

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INDUSTRIES

Aerospace, Application Software, Biotechnology, Business Software & Services, Business Process Management, Clothing, Communications, Content Management, eCommerce, Education, Energy & Petrochemical, Entertainment, Food Products & Manufacturing, Government & Defense Administration, Government & Pension Funds, Information Technology, Knowledge Management, Military, Multimedia & Graphic Software for Video Games, Music, Pension Funds, Portals, Software Development & Professional Services, Sports

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RECENT WORK EXPERIENCE

CALIFORNIA PUBLIC EMPLOYEES’ RETIREMENT SYSTEM (CalPERS)
State Employee Pension Fund
Sacramento , CA
www.calpers.ca.gov

June 2008 – Present

Company Profile : The nation’s largest public pension fund with assets totaling more than $235 billion. The system provides retirement and health benefits to 1.5 million state and local public employees, retirees, their families, and more than 2500 employers.

Enterprise Portal, Content Management and Information Access Strategist supporting IT Enterprise Architecture Management in the Innovation Services Division

Assignments: Define and design overall CalPERS’ strategy and implementation plan for agency portal, Enterprise Content Management, information access, and search roadmap including; 1) a 2500-user Employee Self Service Intranet; 2) a 2500-user Partner and Vendor Extranet; 3) a 1.5 Million-user Customer Extranet; and 4) a to-be-determined Business to Government Extranet

  • Develop a strategy and implementation document providing component definitions, case studies, industry analysis, in-house environment assessment, functional service delta assessments, recommended software acquisitions, implementation best practices, governance structures, phased roadmap service delivery schedule, training, marketing and user adoption programs, vendor product reviews, implementation and deployment recommendations, schedules, timelines, resources and budget projections
  • Facilitate business education workshops with business stakeholders to share real-world examples of successful Service Oriented Architecture environments, portals, mashups, composite applications, Enterprise Content Management solutions, information access options, data aggregation and search solutions to prepare business for requirements gathering sessions
  • Conduct high level business requirements gathering workshops to create functional, content aggregation, and search and information retrieval needs for the agency roadmap addressing all B2E, B2B, B2C, and B2G initiatives
  • Assess CalPERS in-house portal, content management, information access and search systems to define deltas between new development roadmap, making recommendations for software and service acquisitions to meet business requirements
  • Conduct product stack reviews with leading software Commercial-Off-the-Shelf (COTS) vendors including Adobe, Autonomy, EMC, Endeca, Fast Search, Google, IBM, Interwoven, OpenText, Oracle, SAP, SUN, and Vignette to provide business and Enterprise Architecture Team with vendor selection recommendations
  • Measure vendor ability to provide content capture, management, storage, preservation, delivery, search, data aggregation, single point of entry, integration services, federation, personalization, permissioning, information search and retrieval for structured and unstructured content
  • Create a CalPERS Portal, ECM, and Search Roadmap Request for Information for selected vendors to provide their recommended solutions. Manage responses, assist in narrowing the field of vendors selected, and present a formal Request for Proposal to define facilitate vendor selections and procurement

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GENENTECH (NASDAQ: DNA)
Biotechnology
South San Francisco , CA
www.genentech.com

December 2007 – April 2008

Company Profile : World’s largest biotechnology corporation. Genentech engages in the discovery, development, manufacture, and commercialization of pharmaceutical products in the United States, some products include Avastin, Xolair, and Herceptin.

Senior Business Solution Analyst Lead supporting Associate Director Quality Control Systems, Sr. Manager Corporate Quality Control Systems, and Corporate IT Quality System Service Department

Assignments: Using a Service Oriented Architecture, design a new document management system to manage complex Quality Assurance Controlled Documents creation, management, change control, and historic traceability for the enterprise. Retire legacy, validated, Quality Assurance Document Control management systems, perform a content inventory, design the new document taxonomy, and migrate 1 million documents into the new taxonomic LiveLink framework.

  • Consulted with 40 cross-functional Directors and Managers to discover requirements
  • Customized and led 12, full-day, workshops for 20-35 participants to elicit requirements
  • Authored testable user system requirements to be validated within a gated environment
  • Educated stakeholders on SOA concepts, portal services, and knowledge management
  • Built and grew relationships to maximize positive impact and ensure project success
  • Led business process remodeling sessions reducing processes from 36 to one
  • Prepared and led business stakeholders through new information taxonomy design
  • Planned and prepared subject matter experts for migration of 1 million documents
  • Elicited requirements for controlled and serial printing for document reconciliation
  • Gathered complex system requirements for compound document creation
  • Performed gap analysis for system and process changes from As Is and To Be state
  • Generated request for proposals for third party technologies and data migration efforts
  • Created business use cases and test scripts for user acceptance testing
  • Designed user experiences per role for employees and external partners and vendors
  • Reduced reporting requirements by optimizing advanced search functionality
  • Defined security matrix to manage 10 Genentech locations and 30+ partners
  • Guided change management, communication, and training plans for user adoption

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ELECTRONIC ARTS (NASDAQ: ERTS)
Multimedia & Graphics Software, Video Games
Redwood City , CA
www.electronicarts.com

September 2006 – December 2007

Company Profile : World’s largest video game developer. Electronic Arts engages in the development, marketing, publishing, and distribution of interactive software video games worldwide, some titles include Tiger Woods PGA Golf, Madden Football, Harry Potter, and Spore.

Senior Solution Architect for Intellectual Property Security System supporting CIO, Director Anti-Piracy, Sr. Manager Worldwide Mastering Labs, and the IT Program Management Office

Assignments: Led toolset expansion and deployment of EA’s Worldwide Build Tracking System, a Java-based intellectual property security and game distribution application and planned for Service Oriented Architecture to leverage single source of truth applications to augment existing services.

  • Consulted with 20 Worldwide Mastering Lab stakeholders to elicit system requirements
  • Developed Service Oriented Architecture framework to support technology roadmap
  • Served as expert for SOA, portal, content management, collaboration and taxonomy
  • Educated executives on SOA, portal and knowledge management functional services
  • Identified, designed, and visually communicated business case objectives for executives
  • Led deployment for multi-phase, multi-year system enhancement program
  • Initiated a coalition of media companies to co-design a new digital distribution system
  • Authored Request for Proposals for third-party software and led vendor selections
  • Managed vendor approval process and facilitated procurement negotiations
  • Oversaw technical development team to deliver user system requirements
  • Created use cases, led user acceptance testing, and reported user adoption metrics
  • Owned pilot deployment of iRise Application Simulator for IT Project Management Office
  • Led information taxonomy workshops to define knowledge directory structures
  • Modeled As Is and To Be business processes for new build distribution system
  • Defined and developed eLearning training courses delivered via Microsoft’s MOSS portal
  • Led discovery and design for CIO’s IT knowledge management MOSS portal
  • Created repeatable operational procedures to improve distribution system adoption
  • Built and grew executive relationships to maximize positive impact for project success

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EXXON MOBIL (NASDAQ: XOM)
Major Integrated Oil & Gas
Fairfax , VA
www.exxonmobil.com

August 2006 - September 2006

Company Profile: World’s most profitable, Fortune One, corporation and largest Oil & Gas Company. Exxon Mobil engages in the exploration, production, transportation, and sale of crude oil and natural gas.

Portal Solutions Architect & Adoption Program Manager for the VP of Global Product Marketing

Assignments: Design a secure Global Channel Partner extranet portal using BEA Systems AquaLogic Interaction (Plumtree) portal and Documentum content management tools to deliver targeted public relations communications to 5000+ distribution partners worldwide, marketing hundreds of products, in 30 countries and 16 localized languages.

  • Consulted with VP Global Marketing and Distribution to create portal deployment strategy
  • Designed full lifecycle multi-year deployment roadmap for extranet rollout
  • Served as expert on SOA, portal, content management, and collaboration services
  • Prepared and educated executives on a broad range of portal and content capabilities
  • Collaborated as cross-functional liaise between business stakeholders and distributors
  • Investigated As Is business process and performed gap analysis for To Be state
  • Led taxonomy design workshops to elicit new content system requirements
  • Defined portal functionality to automate content generation and delivery schedules
  • Identified content management solution using AquaLogic Publisher and Documentum
  • Organized a security matrix to deliver the right content to correct user in the right context
  • Managed international user experience design team to deliver tailored portal experiences
  • Created communication plan framework to support EM’s worldwide audience

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BEA SYSTEMS (NASDAQ: BEAS)
Business Middleware, Software & Services Company
San Francisco , CA
www.bea.com

October 2005 - September 2006

Company Profile: BEA Systems provides enterprise application and service infrastructure software worldwide including application infrastructure platforms for mission-critical transaction processing systems. Among many products BEA offers AquaLogic User Interaction, (formerly Plumtree Software) enterprise knowledge management, social networking services, collaboration, and composite application portal services.

Managing Principal , SOA Portal Solutions Deployment Lead for the VP of Worldwide Professional Services

Assignments: Led full lifecycle SOA portal deployments for BEA System portal clients from concept through completion, whether starting from scratch or to resuscitate failed, stalled, or on-hold deployments for re-launch.

  • Led enterprise portal deployments for Fortunes 1 – 500 corporations
  • Served as expert for business process management (Fuego), content management, knowledge management, business networking, and collaboration portal service solutions
  • Created portal business professional service offerings and trained 130 portal consultants
  • Educated cross-functional business groups to help define new composite applications
  • Initiated and implemented best practices and standard governance frameworks
  • Authored business-focused training courses for BEA AquaLogic Interaction Suite
  • Architected knowledge management systems for BEA AquaLogic Interaction services
  • Designed and developed custom eLearning and permanent education solutions
  • Managed user experience design, led vendor selection, and managed design execution
  • Owned BEA’s first use of Plumtree collaboration portal for internal Global Marketing
  • Defined and developed BEA Systems Global Sales Portal using Plumtree Software
  • Co-developed BEA AquaLogic Professional Consulting Services Portal and content
  • Performed consulting knowledge transfer to BEA Systems after Plumtree acquisition
  • Facilitated portal governance and solution design workshops

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PLUMTREE SOFTWARE (NASDAQ: PLUM)
Portal Business Software & Services
San Francisco , CA
www.plumtree.com

April 2005 – October 2005

Company Profile: Plumtree Software provided enterprise portal solutions including composite applications, knowledge management, business networking and collaboration services.

SOA Portal Solution Implementation Manager for VP Worldwide Professional Services

Assignments: Led large-scale enterprise portal deployments for Plumtree Software portal clients ensuring successful enterprise rollouts.

  • Consulted with portal executive sponsors to define vision and design execution plans
  • Led executive education workshops to socialize portal and web service technologies
  • Designed and developed composite applications portal intranets and extranets for knowledge management, collaboration, and social and business networking
  • Facilitated governance, training program, taxonomy, business process management, and composite application design workshops with business and technical teams
  • Implemented knowledge and content management systems
  • Authored communication, training, change management and user adoption programs
  • Defined user experience requirements, brand standards, and style guidelines
  • Created proof-of-concept portal simulations to gain sign off for development projects
  • Owned pilot deployments, tracked successes, drove adoption at enterprise rollout
  • Communicated with end users to ensure adoption and improve user satisfaction
  • Built and grew executive relationships to maximize positive impact for project

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US NAVY
US Armed Forces
Port Hueneme, CA and Washington, D.C.
www.navy.mil

July 2005 - July 2006

Organization Profile: The United States Navy is a branch of the United States armed forces responsible for conducting naval operations.

SOA Portal Deployment Lead for the U.S. Navy CIO, Knowledge Manager & Senior SOA Architect

Assignments: Redesign and redeploy Navy AquaLogic Interaction (Plumtree) portal using Service Oriented Architecture to access legacy and new systems for an Employee Self Service portal intranet.

  • Consulted with Navy CIO and Knowledge Manager to design portal redeployment plans
  • Facilitated executive discovery workshops to define portal vision and execution strategy
  • Led executive training sessions to educate leaders on all portal technologies
  • Elicited business and technical requirements to build global, federated, Navy network
  • Designed and developed security matrix to support Navy intellectual property program
  • Liaise between CIO, Knowledge Manager, contractors, vendors and enlisted
  • Designed portal governance framework and knowledge management policies
  • Created composite application workshops to design dynamic business communities
  • Initiated design of multi-branch, federated, search among all Navy portal installations
  • Contributed to the design of Single Sign-On for all networked Navy portals
  • Owned instruction design and delivered custom courses for portal education program
  • Directed and managed all content subject matter experts in populating new communities
  • Created business process standards and user adoption programs
  • Built and maintained broad relationships to gain buy-in, socialization, and user adoption

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DEFENSE FINANCE ACCOUNTING SERVICE (DFAS)
Government Administration
Washington, D.C.
www.dfas.mil

April 2005 - September 2005

Organization Profile: DFAS is the world's largest finance and accounting operation. In 2006, it concluded 223 million transactions, managed nearly 7 billion in military pay transactions and accounted for 878 active Department of Defense appropriations.

Portal Instructional Program Design Lead for the CIO of Defense Finance Accounting Service

Assignments: Design an education program to support change management efforts involved with upgrading the Plumtree portal, Documentum WebTop, enterprise search and the rollout of a large content taxonomy redesign. The education program focused on behind-the-scenes portal content management to be conducted by 5000+ users who would populate and maintain information for the MyPay DFAS portal supporting 5.9 MM users worldwide.

  • Consulted with CIO and Portal Manager to design appropriate education program
  • Proposed and gained approval for 26 course Information Manager education program
  • Liaise for cross-functional collaboration among CIO and business stakeholders
  • Led instructional course design and developed core materials for custom DFAS training
  • Generated 20 courses for DFAS portal content managers and 6 for business users
  • Authored portal training to include functionality within the context of business processes
  • Provided Section 508 Disabilities Act compliant courses in content management
  • Collaborated with taxonomy redesign vendor to determine correct training processes
  • Designed and delivered portlet development courses for advanced business students
  • Delivered courses regularly to 25 international site locations to prepare for portal launch
  • Performed knowledge transfer to consultants and HR for ongoing delivery management
  • Created interactive communication plan and promotional marketing for CIO
  • Built and maintained relationships to gain buy-in, socialization, and user adoption

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NORTHROP GRUMMAN MISSION SYSTEMS (NASDAQ: NOC)
Aerospace Defense Services and Products
Camarillo , CA
www.northropgrumman.com

July 2004 - February 2005


Company Profile: A $30 billion global defense and technology company . Northrop Grumman Corporation provides innovative systems, products, and solutions in information and services, electronics, aerospace and shipbuilding to government and commercial customers worldwide.

SOA Portal Information System Architect for the CIO of the US Navy

Assignments : Prepare for a massive content migration into the AquaLogic Interaction (Plumtree) portal, design execution plans, and prepare for the rollout of new Employee Self Services.

  • Consulted with Navy CIO and business stakeholders to design portal rollout strategy
  • Elicited functional, business, technical, collaboration, and content requirements
  • Created proofs-of-concept for dozens of dynamic portal business communities
  • Generated Request for Proposals for third party vendors and managed vendor selections
  • Designed portal governance framework with executives and portal managers
  • Managed portal resource allocation plans, schedules, timelines, and ROI expectations
  • Discovered and designed information security requirements and LDAP groups
  • Created new knowledge management program policies to support content migration
  • Initiated planning for massive legacy content migration plan
  • Authored permanent education program, user adoption plans, and promotional activities
  • Built and maintained relationships to gain buy-in, socialization, and user adoption

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MORE CLIENT PROFILES AVAILABLE UPON INTERVIEW REQUEST

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TECHNICAL EXPERTISE

Enterprise: Full lifecycle planning Service-Oriented Architecture (SOA), Fuego Business Process Management, knowledge management, composite applications, collaboration portals, Instructor level knowledge of BEA AquaLogic Interaction and Plumtree Software, Security Matrix Design, iRise Application Simulation tools

Product Stack Knowledge: Portals = BEA Systems AquaLogic, BEA Systems WebLogic, IBM WebSphere, Microsoft Office SharePoint Server (MOSS), Oracle 10g, Oracle WebCenter, SAP NetWeaver, SUN Java Portal, Vignette. Enterprise Content Management (ECM) = Adobe LiveCycle, EMC Documentum, OpenText LiveLink, Oracle Universal Content Management, Vignette Taxonomy. Information Access and Search = Autonomy, Endeca Information Access Platform, Fast Search & Transfer, Google Search Appliance

SOA, Composite Application Tools, and Portals: BEA AquaLogic Interaction Portal, BEA WebLogic Portal, IBM WebSphere Portal, LiveLink Collaboration Portal, Microsoft SharePoint Portal 2003, Microsoft SharePoint Portal 2007 or MOSS, Oracle Portal 10g, SAP NetWeaver portal, SUN Systems Java Portal, Vignette Portal, JSR168 portlet development

Integration/Languages/Web Servers/Directory Services /Platforms: J2EE, .NET, Web Services, C#, SOAP, WSDL, XML, Visual Basic, Eclipse, Java, JavaScript, Apache, MS IIS, MS Active Directory, LDAP, ACLs, Single Sign On applications, UNIX, Mac and PC

Knowledge Management: Stellent, Oracle Universal Content Management, Documentum, LiveLink Document and Content Management Systems, Information Taxonomy workshop facilitation, Information Taxonomy Design, all Plumtree and BEA Systems content publishing and knowledge management tools

Interactive: iRise Software Simulation, Captivate, RoboDemo, Dreamweaver, Fireworks, HTML, DHTML

Graphic Illustration/Animation: Photoshop, Quark, Illustrator, 20+ years classically trained artist illustration skills

Office: MS Vision, MS Project, MS Office, MS Access, FileMaker Pro, all Mac programs
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EDUCATION

Bachelor of Fine Arts from The School of the Art Institute of Chicago, IL
San Francisco Art Institute